Horus2021-08-18T17:23:40+00:00

STAY INDEPENDENT.

FUND YOUR FUTURE.

Keep 100% ownership of your masters.

For an independent artist that has poured their heart and soul into their music, being offered a large cash amount in the form of an advance can almost be too good to be true.

Horus Music continue to empower independent artists by offering advances to further their careers offset against their streaming royalties only.

Unlock money (up to 8 times your annual streaming income) to promote a new album, market an upcoming single, film a music video, or book studio time.

Advance funding is released in just a few days, it really is that simple!

Get an advance up to 8x your annual streaming income

Keep 100% ownership of your masters, publishing, touring, merch, and synch

Amend your contract term, length, content, and monthly income levels

Choose your own marketing and production services or speak to a Horus rep about their preferred partners

STEP 1

Enter your name

STEP 1

Enter your name

We’ll gather your data from around the world.
It takes only a few minutes

We’ll gather your data from around the world. It takes only a few minutes.

STEP 2

Customize terms to fit your needs

Choose the number of years, the music you want to include, and if you want to receive income during the term. It’s all up to you.

Choose the number of years, the music you want to include, and if you want to receive income during the term. It’s all up to you.

STEP 2

Customize terms to fit your needs

STEP 3

Share your reports

STEP 3

Share your reports

We check them and send your contract.
Easy electronic signature.

We check them and send your contract. Easy electronic signature.

STEP 4

Get Funded

After you sign your advance agreements, we can get you funds in as little as 24-48 hours

After you sign your advance agreements, we can get you funds in as little as 24-48 hours

STEP 4

Get Funded

How is Horus different?

You are in controlYou choose how to spend every dollar that we advance – You choose your production, marketing and other partners

We share in streaming and SoundExchange onlyNot physical sales or merch, not synch or publishing, not touring either.

Our royalities are higherLabels will take about 80%, leaving you with 20%. With us, you get the lion’s share of the revenue.

The amount you owe will never go upLabels may add marketing, video and other costs to your unrecouped balance.

You retain ownershipAfter you are recouped and the term is up, you keep 100% of the income. Our deals aren’t forever.

Frequently asked questions

Who can get funding?2021-06-22T07:18:11+00:00

There are no “hard lines” that deterimine exactly which artists can and cannot get funding because there are so many factors that go into our algorithm, but Artists who have released music on major DSPs (Spotify, Apple Music, YouTube, Amazon, QQ) and typically have as little as 10,000 and as many as 10,000,000 monthly listeners are most likely to qualify for funding. Artists who have been within those ranges for more than a few months, and who have more passionate and engaged fans (inside and outside the streaming services) are more likely to qualify as well.

What If I don’t recoup my advance in the term?2021-08-18T17:09:25+00:00

Most artists will repay their advance right when the term ends, or a few months before. That’s how our data science team models the deals we offer. But if your music doesn’t generate enough income torecoup your advance during the term, we’ll collect until you we have recouped, and no longer. We won’t add any balance to your advance if you are late, and we don’t charge any interest or penalties.

What if I get a label offer that is just too good to pass up in the middle of my term?2021-08-18T17:10:04+00:00

Great question. We don’t want to hold you back. Our standardized contract includes a “buyout” clause that will let you buy out of the rest of the term with those big label bucks. Your buyout price is based on a formula that’s set ahead of time so there’s no doubt or need to play negotiation games. It’s based on how much we’ve recouped, how much revenue you’ve generated in the term, and how much time you have left on your term.

Do I need to release new music to receive funding?2021-06-22T07:19:28+00:00

No. We are happy to advance funds against your existing catalog, but many artists will find that the funding amounts we can provide are significantly larger if they plan to release new music in the next 6 to 12 months.

When do I get paid?2021-08-18T17:11:23+00:00

A large share of your advance will be paid within a week of signing your contract. The remainder will be paid when you release new music, if it’s covered in the deal. Any “flow through” income you are due before your advance is recouped will be paid within 7 business days after we receive it from your distributor.

How do you decide how big an advance to give?2021-06-22T07:20:13+00:00

Two things determine the size of your advance. First, your data. Your streaming data and a whole lot more data beyond that is used to make an estimate of your future earnings. Second, your advance is driven by the terms you choose. You are in control. You choose if your deal will include some or all of your catalog, and how many unreleased tracks it will include (or if it will include no new tracks at all). You choose how many years you want the deal to be. Finally, you choose how much of your streaming income you need to keep during the term, even before your advance is repaid. All those tradeoffs impact the size of your advance, and all of them are up to you.

Is this a loan? Will it affect my credit?2021-09-21T15:12:23+00:00

No, and No. Our advances are structured as a purchase of a limited portion of your revenues for a limited time. They aren’t loans and they won’t impact your credit.

Advancing money to artists? Isn’t that a sure way to lose all your money really fast?2021-06-22T07:20:50+00:00

No, we don’t think so. We took literally BILLIONS of data points on hundreds of thousands of artists and milllions of songs to build some really smart algorithms that predict an artist’s future earnings because we think we can make smart bets on artists, we can also offer better terms (higher royalties, faster timeframe to get back to 100% control of revenues) than a traditional label deal.

Do I need to have a manager in order to receive funding?2021-06-22T07:21:09+00:00

No, if you have been successful on your own, we believe you can continue to do that.

What if I don’t own my music?2021-06-22T07:21:25+00:00

It depends. We may be able to figure out a way to work with you. Let’s talk.

Which genres qualify?2021-06-22T07:21:42+00:00

We work with any and all genres. Classical, Trap, Waka, Jazz, Christian Pop, Prog Rock, Canadian Country, K-Pop, Hip Hop, Dance, Pop, Assyrian Folk, Latin Rap, Sufi, Deep Trance, Ranchera, Bhajan, Norwegian Death Metal… you name it….we are open to making an advance if the data is right.

Can I receive additional funding if I’m going to release new music before my term is complete?2021-06-22T07:22:00+00:00

Absolutely – just contact us for a new offer on additional releases. You can take your funding in smaller chunks to keep your options open if you like.

Can I negotiate my offer?2021-08-18T17:22:14+00:00

Short answer: No. You can adjust and choose:

  • Length of term
  • Scope of works included (a certain number of new releases plus catalog or catalog only)
  • Amount of income you keep even before your advance is recouped

And while we give you flexibility to choose the value of those terms, we don’t negotiate beyond that. The advance amounts presented to you are calculated by a complex data-driven system our team has created to put you in the best position to recoup on schedule with the length of term you select.

You said I don’t qualify for an advance. Why?2021-08-18T17:13:34+00:00

While we can’t share every last detail of what our investors and algorithm is looking for, things that will reduce your chance of getting an advance include:

  1. If you are not getting 10,000 monthly listeners on Spotify on a consistent basis
  2. If your income from your distributor(s) is less than $80-$100/month
  3. If you have a higher than normal mix of free listeners
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